It’s not news that many of the alcohol industry’s brand managers seek to bring their products to cities where they themselves don’t actually live. These people often live in cities like New York and Los Angeles and commute to smaller cities across the country in an attempt to integrate their brands. But while doing so, they often market through the lens of what’s working in their home cities, not necessarily through the lens of what people in their target markets are actually doing.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach convene to discuss a recent gripe from within the drinks industry that they heard from a highly placed executive: that brand managers tend to design marketing campaigns around what they themselves want to do or what they think is cool, not necessarily in the locations and moments where their products’ consumers tend to be. This seems bad, right? Tune in for more.
Zach is reading: 7 Things You Should Know About Malört, Chicago’s Much-Maligned Bitter Liqueur
Joanna is reading: 16 Essential Bottles of Gin
Adam is reading: The Mount Rushmore of California Chardonnay, According to 9 Wine Experts
