The Non Alcoholic Beer Market
Go Brewing is a brewer of non alcoholic beers like Head On American Wheat. The non alcoholic beer market has grown rapidly in recent years with the introduction of non alcoholic beers that taste more like regular beer. Non alcoholic beers have several health advantages over regular beers, including fewer calories, sugar, carbs and of course, alcohol. Non alcoholic means less than 0.5% alcohol, so non alcoholic beers can still have traces of alcohol.
Athletic Brewing is the current market leader in non alcoholic beers with an approximate 19% market share, but more and more specialty non alcoholic breweries like Go Brewing are entering the market, as well as traditional breweries. Not a day goes by without some news story about the rise of non alcoholic beer and societal trends towards reducing alcohol intake.
Go Brewing
Go Brewing started in 2022 in Naperville, Illinois near Chicago. They brew all of their beers in house at their state-of-the-art brewery. They also have a taproom with many events, including weekly live music, wellness events and more. Go Brewing brews 14 different non alcoholic beers, including IPAs, Pilsner, Sour, Porter, Gluten Free and Wheat beers.
Go Brewing Head On American Wheat
Head On American Wheat with orange peel is one of Go Brewing’s every day beers. Go Brewing describes Head On as “This American wheat-style brew is a toast to the complexity of a new challenge and to remind you it’s not about the destination – it’s about the journey.” The profile is “orange, spice, fresh bread.” Head On has no rating on Beer Advocate and 3.4 out of 5 on Untappd.
Head On American Wheat has 30 calories, 10g carbs, 0g fat and 1g protein. It has 0.46% alcohol, just under the 0.50% necessary to be called non alcoholic. There is no IBU information.
Our Review of Head On American Wheat
If you read our post about ProofNoMore, I bought 35 single non alcoholic beers to try. I started with non alcoholic beers from large well known breweries and followed that up with craft breweries. Then I moved on to non alcoholic breweries, starting with Athletic Brewing Lite, which was better than expected. Many of these were very good and barely discernable from beers with alcohol, but some were downright bad. So now am going to try five beers from Go Brewing, starting with Head On American Wheat with Orange Peel.
The Tasting
I did not like this beer at all. It did not taste like a wheat beer and I did not taste the orange peel. It had some hoppyness like an IPA, which I did not expect in a wheat beer. I really cannot explain exactly what it tasted like, except maybe hop water. I know it has some positive reviews on Untappd and several on Go Brewing’s web site, but I very much disagree with those. The positive reviews on Go Brewing are probably just self selecting bias, with those who didn’t like it just not going back to the site to buy again.
If you still want to try Head on American Wheat, it is available at Amazon at American Wheat.
As an Amazon Associate, we earn from qualifying purchases.
For better recommendations, try Athletic Brewing Cerveza Atletica, Best Day Brewing Kolsch, Athletic Brewing Lite and Figueroa Mountain FMB 101 Blonde.
For non alcoholic beer nutritional information for all NA beers we have reviewed and more, see NA Beer Nutritional Information.
